Focus on painting a clear, inviting picture of your home’s lifestyle and key selling points. Highlight features that make your property unique or superior compared to similar listings, but always keep it truthful so buyers aren’t disappointed when they visit. A conversational tone works best—help potential buyers imagine themselves living there.

Consider leveraging AI tools to brainstorm: list your home’s features and ask for a draft you can edit and personalize. Seasonal touches can add warmth and relevance. For example, in summer you might write, “Relax on the breezy covered patio with plenty of space for grilling,” while in winter, “Cozy up by the fireplace and warm your toes.” The goal is to showcase not just the property, but the lifestyle it offers.

Begin by placing your yard sign in a highly visible and legally permitted spot on your property—check local regulations or HOA rules to avoid issues. Next, log into your Get Real account to complete your disclosure forms and upload high-quality photos and, if possible, a video tour. Focus on bright, well-composed shots of the most appealing areas, such as the kitchen, living room, and outdoor spaces.

If you haven’t already, craft a compelling MLS description that highlights your home’s best features and the lifestyle it offers. Take advantage of the yard sign’s For Sale by Owner message to attract direct buyers driving by. Finally, make sure you’ve saved the Scheduling Service’s number in your phone so you can easily recognize incoming calls to set up showings.